Late night, but make it Gucci. Harry Styles is in the hot seat for the brand’s Beloved campaign and its latest promotional video that was released on Thursday (April 22).
The Gucci ambassador and pop superstar dons a fur coat, low-cut print blouse, wide-legged jeans and the sleek Jackie 1961 bag for a swanky visit to “The Beloved Show,” a fictional late-night television show hosted by none other than James Corden, who also stars in the campaign.
While guffawing over a story, Corden threatens to tell about finding Styles at the back of a diner late one night, the two serious-faced stars later reconvene off set to replay their hilarious segment before discussing their plans post-taping and heading their separate ways.
https://twitter.com/gucci/status/1385579796982341636
In the new #GucciBeloved campaign, which playfully subverts the genre of the Hollywood talk show, #JamesCorden @JKCorden interviews guest stars like @Harry_Styles alongside signature bags of the House. #GucciJackie1961 #HarryStyles #AlessandroMichele pic.twitter.com/gqrZUDQLNy
— gucci (@gucci) April 23, 2021
Gucci creative director Alessandro Michele is celebrating the designer brand’s centennial birthday this year by spotlighting its Beloved line of handbags on A-lister’s arms. The “Watermelon Sugar” singer, The Late Late Show host, Awkwafina, Serena Williams, Diane Keaton, Sienna Miller and Dakota Johnson are all featured in the Gucci Beloved campaign which you can shop on Gucci.com.
The Harries are all smiles, just like the former One Directioner in the Beloved promo video, with one fan on Twitter even dubbing him and Gucci as “the most iconic duo,” and another beaming about their partnership by calling it “the best thing that ever happened to us.”
Here are some of the best fan reactions:
harry styles becoming a gucci model was the best thing that ever happened to us pic.twitter.com/BmJiqubXmU
— ؘ (@harryzstan) April 22, 2021
harry styles proving once again that he and Gucci are the most iconic duo pic.twitter.com/QDcnv9Cqc5
— rachel🦋 (@canyonmoonblu) April 22, 2021
https://twitter.com/loualwaysyouhaz/status/1385226109151715331
harry styles being cute as hell and what the hell pic.twitter.com/13uWcCsCKw
— firz is seeing madison 🕒 (@sweetdecode) April 22, 2021
"no one is perfect" ok then how do you explain harry styles pic.twitter.com/7KyWJs4EXU
— ًsatellite (@latenightkyoto) April 22, 2021
God was having the best day when he made Harry Styles pic.twitter.com/QLGWX4yEdi
— Cha♡ (@faithpopculture) April 22, 2021
https://twitter.com/kissytbsl/status/1385252760673832964?s=20
Watch Styles in the Gucci Beloved campaign video below.