At this year’s Billboard Latin Music Week, DoorDash ignited a vibrant culinary celebration, showcasing the rich tapestry of local vendors available in Miami. This activation emphasized the profound connection between food, culture, and music, reminding attendees that, no matter where life takes them, they can satisfy their cravings and chase away feelings of homesickness or wanderlust with just a click of a button. As attendees reveled in intimate panel discussions with industry legends and musical icons, the DoorDash activation in the Fillmore’s bustling main lobby became a dazzling highlight of the event, with surprise appearances from Danny Ocean and Maria Becerra to cap off the last day. Here’s a colorful recap of the three-day gastronomic adventure that unfolded, featuring the tantalizing offerings from local Miami vendors.
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Day One: A Taste of Cuba with Vicky Bakery
The festivities kicked off with the beloved Vicky Bakery, a cherished Cuban gem that has been enchanting taste buds since 1972. As the sun shone brightly, attendees flocked to the booth, drawn by the irresistible aroma of freshly baked goods. Vicky Bakery, renowned for its authentic pastelitos, savory empanadas, and rich Cuban coffee, transformed the lobby into a slice of Havana. With each bite, guests embarked on a nostalgic journey through Cuba’s culinary heritage.
Menu Highlights:
Ham Croqueta: A golden, crispy delight that burst open with savory ham, sending waves of flavor dancing across the palate.
Pastelito De Guayaba: Sweet, flaky, and oozing with luscious guava, this pastry was a heavenly bite of sunshine.
Pastelito De Queso: Creamy cheese wrapped in a delicate, flaky crust, each bite melting in the mouth like a warm hug.
Bocaditos de Pasta: Savory pasta bites that left attendees reaching for seconds, each one a burst of flavor.
The inviting aroma of freshly baked goods enveloped the lobby, creating a warm and welcoming atmosphere where music and food harmonized in perfect rhythm, echoing the spirit of the vibrant Cuban culture.
Day Two: Fresh Flavors at Coyo Taco
Day two brought the vibrant flavors of Mexico to life with Coyo Taco, a culinary oasis that thrives on its todo fresco philosophy. As attendees gathered, the bright colors and lively ambiance mirrored the spirited essence of Mexican culture. Coyo Taco dazzled with its commitment to 100% natural ingredients, offering a feast that tantalized the senses and stirred the soul.
Menu Highlights:
Tacos Pollo al Carbon: Grilled to smoky perfection, these chicken tacos delivered a flavor explosion, each bite a celebration of authenticity.
Tacos Cochinita Pibil: Slow-cooked and marinated in vibrant spices, these tacos were an irresistible temptation that had everyone coming back for more.
Arroz Verde: A refreshing, herb-infused rice that was as vibrant as it was delicious, perfectly complementing the robust flavors of the tacos.
Frijoles Refritos: Rich and creamy, these refried beans were a comforting embrace, grounding the meal in tradition.
The lively atmosphere at the Coyo Taco station pulsed with energy, encouraging attendees to connect through the universal language of good food and infectious music, creating a fiesta of flavors and camaraderie.
Day Three: A Peruvian Culinary Adventure with Pisco y Nazca
The grand finale featured the innovative Pisco y Nazca, a ceviche gastrobar that infused modern flair into traditional Peruvian cuisine. As the sun set, attendees delighted in bold flavors and vibrant cocktails, all served in a lively setting that encouraged laughter, conversation, and shared experiences.
Menu Highlights:
Ceviche Traditional: Fresh fish marinated in zesty lime, this dish was a refreshing dive into Peru’s coastal treasures, bright and invigorating.
Croquetas de Ají de Gallina: Creamy chicken croquettes that were a delightful twist on a classic, crispy on the outside and sumptuous within.
Seafood Chaufa: A mouthwatering fusion of Chinese and Peruvian influences, this dish showcased the culinary creativity of Peru with its vibrant flavors.
Chicken Anticucho with Quinoa Salad: Grilled chicken skewers served with a nutty quinoa salad, each bite was a dance of textures and flavors that tantalized the senses.
The colorful presentation and bold flavors of Pisco y Nazca brought a taste of Peru to Miami, allowing attendees to immerse themselves in the rich culinary culture while celebrating the vibrant music that united them all.
Throughout Billboard Latin Music Week, the DoorDash activation not only showcased the delicious diversity of Latin cuisine but also illuminated the vital role of food in weaving together cultural narratives. Each day offered a unique experience, transporting attendees through the culinary landscapes of Cuba, Mexico, and Peru—all while reveling in the music that resonates across borders. With every delightful bite, participants left with not just satisfied appetites but cherished memories of an unforgettable week, a true testament to the power of food and music to unite us in joy and celebration.