Chloe Bailey for Carter's
Carter's
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
Chloe Bailey loves being an aunt to her 10-month-old nephew, Halo — and now she’s taking the reins from Santa Claus as Carter’s first-ever S’Auntie in Chief, the company revealed on Thursday (Nov. 14).
“Becoming an aunt has been an amazing milestone for me,” the singer said in a statement. “There’s nothing like witnessing the magic of the holiday season through a child’s eyes. I’m beyond excited to put on my S’Auntie Claus hat and team up with Carter’s to help all the wonderful aunts out there spoil their little ones. Carter’s has such an amazing selection of gifts that I can’t wait to share with all the children in my life. I even picked out some of my favorites that fans can shop on Carters.com.”
Trending on Billboard
As the brand’s resident S’Auntie Claus, the recording star is inviting families to share letters from their kids for a chance to win a $500 Carter’s gift card for the holidays. The S’Auntie Claus Sweepstakes launches Thursday (Nov. 14) and ends on Nov. 29 at 11:59 p.m. ET.
Carter’s shoppers can visit the brand’s website and share their children’s letters to S’Auntie Claus for a chance to win a gift card in time for the holidays. Ten winners will be randomly selected and notified on Dec. 3.
To celebrate the holiday season, Chloe collected some of her favorite gift options for the little ones including clothes, shoes and toys from Carter’s, Little Planet, OshKosh B‘gosh and Skip Hop. The 26-year-old recording artist has partnered with other brands such as Victoria Secret and Pandora.
Shop her adorable holiday must-haves below.
Oshkosh Duck Boot Baby Shoes
OshKosh Baby Faux Fur Vest
Farmstand Let the Beet Drop DJ Set
