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DJ Khaled isn’t just working on a new album, the music producer also announced a campaign with DJEEP lighters, which officially debuted on Thursday (March 21). Titled “Ignite Your Passions” the campaign wants to encourage you to be your most authentic self through stylish lighters that’ll help seamlessly light your scented candles and more.
DJEEP decided to tap DJ Khaled as the face of the campaign since he’s not only a fan of the lighters, but fearlessly shares his passions with the world.
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“I’ve been blessed for things that I love and that comes organic to me,” Khaled says while wearing his favorite Nike Air Jordan 3 “Green Glow” sneakers in an interview with Billboard. “When I got this opportunity, I always had a lighter in my hand because I love making great music. When I’m in the studio, when I hear something hot that we’re making, I always [light up a lighter]. But when I was growing up, DJ in the clubs and all that, any time a hot song would come on, we would [light a lighter].”
DJEEP Pocket Lighters
The brand’s lighters boast high quality performance with the ability to hold up to 3,500 lights per lighter. There are four collections that will help show off your style and personality including metallic hues, marble prints and a simple wood texture. Amazon offers a four-pack of lighters with a variety of shades from each collection to stock up on.
Some of his favorite things he likes to light up with his DJEEP lighters? Cigars and a Diptyque candle in the scent Baies, which he also makes sure is lit when he hosts artists in the studio.
Diptyque Candle: Baies
Diptyque’s Baies candle comes with up to 60 hours of burn time and emits a berry-inspired scent that’ll help create a comfy ambiance. You’ll want to make sure you trim your wick after each use for the best care, according to the brand.
The “I’m The One” artist also makes sure his studio is stocked with DJEEP lighters, water and snacks like gummy bears. And, for some inspiration, he keeps a giant framed picture hung that he changes twice a year.
“Right now, it’s a picture of me and Drake, and I’m holding a sign saying ‘I got two Drakes,’ he says. “I love that. It’s going to be on my new album.”
And in terms of artists on his collaboration wishlist, DJ Khaled actually hopes to work with an artist he’s already collaborated with.
“I want to work again with Rihanna,” he says. “I’ve worked with her and we made a big hit record called ‘Wild Thoughts’ — I want to make another record with her. That’s my wishlist.”
Sneaker collectors or fans of the artist can also buy a pair of his favorite Air Jordans online, which are still in stock.
Air Jordan 3 Retro “Green Glow”
The Air Jordan 3 Retro sneakers are one of the artist’s favorite pairs to sport now. They feature a black and gray textured print with glowing vibrant green accents. To keep his sneaker collection pristine, DJ Khaled prefers to stock up on his most-loved styles.
“I would buy five pairs of each one because I don’t like when they get creased up, I need a fresh pair all the time,” he tells.
For more product recommendations, check out our roundups of the best gifts for music lovers, portable fireplaces and music books.