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RAYE has been named brand ambassador for Dyson’s OnTrac headphones, the tech company known for air purifiers, fans, headphones, vacuums and hair tools, revealed earlier this month.
“Musicians work tirelessly to create a very specific vision. From the frequency level, volume, timbre and texture, every single detail of a musical composition matters, to get to a place where you’re happy to hand it out to the world,” the British singer said in a statement. “When I listen to music, I want to hear it in the most beautiful way. As an artist, I want people to listen to exactly what I signed off on, and to experience my music as I envisioned it to be heard when I recorded it in the studio. I absolutely love music. Put simply, I love good quality sound, and the Dyson OnTrac headphones offer that.”
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In honor of the new partnership, Dyson shared photos of RAYE sporting OnTrac headphones and a dreamy, video campaign starring the 26-year-old singer. “See how RAYE creates a melody by blocking out noise with Dyson OnTrac headphones,” reads a caption on the Dyson Instagram account posted last Sunday (Oct. 13).
Aside from offering up to 55 hours of playtime, crystal-clear sound and seamless integration between iPhone and other devices, Dyson OnTrac features customizable ear cuffs, 40mm speaker drivers and Active Noise Cancellation.
RAYE joins fellow recording artists, Jisso from BLACKPINK, in becoming a Dyson ambassador.
Dyson introduced its $500 OnTrac headphones in July. The headphones are available at Dyson.com and major retailers such as Amazon and Best Buy.
“We are delighted to continue to work with RAYE, welcoming her as our global ambassador. Her inspired approach to creating music and creativity aligns perfectly with Dyson’s drive for innovation and pushing boundaries. The Dyson OnTrac headphones embody our commitment to delivering industry-leading audio technology that empowers artists like RAYE to flourish,” said Dyson’s chief engineer, Jake Dyson.
Earlier in the month, Billboard caught up with the “Oscar Winning Tears” singer at the American Music Awards 50th anniversary special where she chatted about her performance and opening for Taylor Swift on the Eras Tour in the U.K. “It was so intimidating and an honor as well. [Taylor] is also just the nicest, sweetest human being,” said RAYE. “I don’t understand how that beautiful woman gets on stage for three hours, slays the thing down and still takes the time to say hello. We had a lovely chat, she’s a really normal, lovely person. I fell in love with her even more during that whole experience.”