Every Musician Who’s Spoken About Anheuser-Busch’s Trans-Inclusive Campaign: Kid Rock, Jason Isbell & More

One of the first artists to express his displeasure with Anheuser-Busch, Kid Rock decided to take his anger out with some help from an assault rifle. Posting a video across his social media on April 3, the self-proclaimed “Devil Without a Cause” said that he was “feeling a little frisky” and promised to be “as clear and concise as possible,” before firing a series of rounds at three unopened cases of Bud Light, sending the drinks spraying across his lawn.

Making good on his promise of remaining “clear and concise,” the “Cocky” singer yelled “f–k Bud Light, and f–k Anheuser-Busch” directly into the camera to close out his video.

After watching Kid Rock express himself through gunplay, country star Jason Isbell decided to take the rap-rocker to task through a series of tweets. Retweeting the rap-rocker’s original video, Isbell mocked the clip, asking, “Is this one of those three words you wish you could say to your teenage self things.” Later, retweeting an infographic that showed Coors Light’s long history of corporate support for the LGBTQ community, the “Cover Me Up” singer said, “This is finally how we get him. Leave no bigoted beers to drink.”

When a number of users tried to clap back at Isbell, he continued to taunt them, telling one fan who said “Kid Rock is 100 times a better musician than you” that “he can’t shoot for s–t though can he.”

As the backlash to the brand continued, country singer-songwriter Travis Tritt announced on Twitter on April 5 that he would be “deleting all Anheuser-Busch products from my tour hospitality rider,” adding that there were “many other artists who are doing the same.”

As for why those other artists didn’t seem to be vocalizing their alleged boycott of the brand, Tritt theorized that their silence was due to “fear of being ridiculed and cancelled. I have no such fear.” The “T-R-O-U-B-L-E” performer also added that while he went on a tour sponsored by the brand back in the ’90s, he did so when they were “a great American company,” before they apparently “sold out to the Europeans and became unrecognizable to the American consumer.”

The “Here’s a Quarter (Call Someone Who Cares)” singer didn’t stop at Anheuser-Busch. Sharing an advertisement from Jack Daniel’s promoting its own Pride campaign with drag stars from RuPaul’s Drag Race, Tritt said that buyers “should take note.”

John Rich of country duo Big & Rich made it very clear that he would be one of the artists joining Tritt in his boycott of Anheuser-Busch’s products. In an April 5 tweet, the “Save a Horse (Ride a Cowboy)” singer asked his fans, “What beer should my bar @rnrbarnash in Nashville replace #BudLight with,” referring to his restaurant/bar Redneck Riviera. He also posted a poll on Twitter asking his followers if they were “thirsty for a Bud Light now,” with the resounding response being “Hell Naw.”

After Rich officially removed Bud Light from his Nashville bar, the singer appeared on Fox News to comment on Budweiser’s pro-America ad it ran in the midst of the ongoing controversy. The singer called the apparent attempt at saving face from the beer brand “a little late,” adding that bringing “political” issues into a brand was ill-advised. “You know, the American public, we’re never left alone anymore. We literally can’t go anywhere without something divisive or political being thrown into our face,” he said. “They feel betrayed by it and they just can’t believe that now when they’re sitting down to relax and have a beer, at the end of the day, now it’s in their face again. And I think they’ve just had enough of it.”

With a handful of artists declaring that they would be boycotting Anheuser-Busch products, The Offspring’s lead guitarist Noodles (born Kevin John Wasserman) announced that the band would be going in exactly the opposite direction. “We are going to be adding Anheiser-Busch products & Jack Daniels to our hospitality rider just to piss off a bunch of dimwitted bigots who fear what they don’t understand,” the guitarist wrote over a retweet of Tritt’s original statement. “I know a s–t-ton of artists who feel exactly the same. (And we all drink A LOT).”

With more and more stars commenting on the ongoing backlash to Anheuser-Busch, Ted Nugent appeared on Newsmax April 6 to support of Kid Rock, saying he “trained” the singer appropriately, “because nothing says ‘I love you’ like a fully automatic MP5 and nine-millimeter blasting about 600 rounds per minute.”

Shifting his focus to Anheuser-Busch, the “Cat Scratch Fever” singer said that he would “never allow” any Anheuser-Busch products “anywhere near my world,” and called the company’s work with Mulvaney was “the epitome of cultural deprivation.”

Rising country superstar Zach Bryan came to the defense of the trans community on Twitter, attempting to diffuse the growing tension. “I mean no disrespect towards anyone specifically, I don’t even mind @travistritt,” he tweeted on April 8. “I just think insulting transgender people is completely wrong because we live in a country where we can all just be who we want to be It’s a great day to be alive I thought.” He added a shoutout where he told Tritt that “I love Jack Daniels (my dogs name) and I will drink enough for both of us I promise.”

When some fans pointed to a recent incident where former NCAA swimmer Riley Gaines was allegedly “physically assaulted” by a group of protestors supporting trans rights, Bryan quickly said he did not support any kind of violence. “I just have family transitioning and have blood to defend here,” he wrote. “No one threaten me pls.”

Before Anheuser-Busch partnered up with Mulvaney for their Easy Carry contest, country singer Riley Green was an apparent supporter of their flagship beer. In his 2019 song “I Wish Grandpas Never Died,” Green added a series of “wishes” to his list, including a wish that “coolers never run out of cold Bud Light.” But during a performance opening for Luke Combs at Nissan Stadium in Nashville on Friday (April 14), the singer switched the lyric to wishing that “coolers never run out of cold Coors Light,” as the audience cheered him on.

During a Saturday (April 15) show at Indian Mountain Ampitheater in Piedmont, Ala., country star Brantley Gilbert decided not to say “Bottoms Up” when a fan tossed him a Bud Light. In a video of the incident that was posted online, the singer looked directly at the can and then back at the crowd, before saying “f–k that” and smashing the beer on the ground. When a fan tossed the singer another beer in a silver can, he nodded in approval, tossing it back to his drummer and instructing him to “shotgun that son of a bitch.”

The Grammy-winning musician told Billboard‘s Melinda Newman at the Billboard Country Live event on June 7 that he’ll be serving “every brand of beer” at his Friends In Low Places Bar & Honky Tonk in Nashville. “We just are. It’s not our decision to make. Our thing is this, if you [are let] into this house, love one another,” he said. “If you’re an a–hole, there are plenty of other places on lower Broadway.”

He stood firmly by that decision on the June 12 livestream of Inside Studio G, addressing the backlash he’s received from the likes of Matt Gaetz and John Rich. “Everybody’s got their opinions,” Brooks said. “But inclusiveness is always going to be me. I think diversity is the answer to the problems that are here and the problems that are coming. So I love diversity. All-inclusive, so all are welcome.”

The country star added that selling Bud Light and Anheuser-Busch products makes good business sense. “I’m a bar owner now. Are we going to have the most popular beers in the thing? Yes. That’s not our call if we don’t or not. It’s the patrons’ call — the bosses, right?” he explained. “Bring ’em in there. If they don’t want it, then I got to go to the distributor and say, ‘Man, your stuff’s not selling.’ And then action gets taken.”