Halsey is asking some big questions on her upcoming album The Great Impersonator, which the pop star announced Tuesday (Aug. 27) alongside an introspective, decades-spanning trailer previewing some of the new music.
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Dropping about two months after Halsey confirmed they’d been diagnosed with Lupus and a rare T-cell disorder, the trailer opens with the “Without Me” singer saying in a voice-over, “When you get sick like that, you start thinking about ways it could’ve all been different.”
Shots of modern-day Halsey cut to clips of her modeling retro outfits and hairstyles that become more and more dated. “What if I debuted in the early 2000s? The ’90s? The ’80s? The ’70s?” the three-time Grammy nominee continues. “Am I still Halsey every time? In every timeline, do I still get sick? Do I become a mom?”
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The teaser features snippets of the previously released single “Lucky,” which interpolates Britney Spears’ hit of the same name, as well as unreleased songs inspired by the different aesthetics and sounds of the decades Halsey lists in the voice-over. “If it all ended right now, is this a person you’d be proud to leave behind? Is it even you?” they conclude.
“’The Great Impersonator’ A Confessional Concept Album by Halsey,” reads the trailer’s caption.
Halsey has not yet shared the album’s release date, but it will follow 2021’s If I Can’t Have Love, I Want Power, which reached No. 2 on the Billboard 200. The About-Face Beauty founder dropped a few singles in the three years since — including 2023’s “Die 4 Me” and 2022’s “So Good,” both of which charted on the Billboard Hot 100 — before kicking off her new era with “Lucky” and fellow singles “The End” and “Lonely Is the Muse.”
Watch Halsey’s The Great Impersonator trailer below.