Jon Bon Jovi
Clay McBride
Jon Bon Jovi‘s newly opened, five-story bar and music venue in downtown Nashville, JBJ’s Nashville, has permanently installed a new hologram unit featuring the iconic singer.
The unit, which features Jon Bon Jovi as a 4K hologram, was installed by Proto Inc. in partnership with the venue and Big Plan Holdings. Later this year, a second Proto unit will be installed with more members of his namesake band, Bon Jovi, appearing in hologram form. JBJ’s Nashville will also have the ability to beam in surprise guests as live holograms that can be seen and heard by fans in the club, just as if they were there in person.
This is the first time a Proto hologram unit has been permanently installed in a dedicated music venue or restaurant.
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A Proto hologram unit featuring Jon Bon Jovi was used in January when the singer was honored during the MusiCares Person of the Year event during Grammy weekend in Los Angeles. Other artists who have used Proto include Kane Brown, Walker Hayes, Jewel, Elton John, Olivia Rodrigo, Tanya Tucker and will.I.am. Proto units have also been installed at Jimmy Kimmel’s Comedy Club in Las Vegas, Four Seasons Hotels & Resorts’ Beverly Wilshire hotel, JFK Terminal 4 and more.
“This innovative addition of the Proto Hologram of Jon at JBJ’s exemplifies the commitment to delivering unforgettable experiences here on Broadway,” said Matthew Bongiovi of Bon Jovi Management in a statement.
“The enthusiastic response online to Jon’s Proto hologram highlights the excitement for what we bring to the table,” added Josh Joseph, founder/CEO of Big Plan Holdings. “JBJ’s Nashville is positioning itself as a leader in groundbreaking live events.”
“I’m thrilled to see Jon Bon Jovi integrating Proto Hologram technology into JBJs Nashville,” said David Nussbaum, founder of Proto Hologram. “Our technology transforms live performances into a ‘Runaway’ experience, allowing artists like Jon Bon Jovi to connect with their audiences in a way that’s never been possible before. It’s an honor to be part of such an innovative project, and I can’t wait for fans to experience the magic firsthand.”
Earlier this month, Bon Jovi played a surprise, five-song set at the grand opening of JBJ’s Nashville. The 37,000-square-foot venue features a stage on the ground floor and walls featuring photos of the group that span its three-decade career.
June also saw the release of Bon Jovi’s new album, Forever, and the Hulu series Thank You, Goodnight — The Bon Jovi Story.