U2, Lady Gaga, Metallica and Taylor Swift capped off huge touring years by taking home the major awards at the 2010 Billboard Touring Awards, held tonight (Nov. 4) at the Sheraton New York Hotel & Towers. Rush and Jack Johnson were also honored during the ceremony, which concluded the Billboard Touring Conference held on Nov. 3 and 4 in New York.
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In honor of its massive 360 world tour, U2 was presented with the Top Tour and Top Draw Awards, which recognize the top grossing and ticket-selling tours based on global box office numbers, as reported to Billboard Boxscore from Oct. 1, 2009 through Sept. 30, 2010. Lady Gaga took home the Breakthrough Award as well as the Concert Marketing & Promotion Award, the latter an acknowledgement of her partnership with Virgin Mobile.
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Metallica received the Eventful Fans’ Choice Award, and the Top Package Award was given to Taylor Swift’s tour with openers Kellie Pickler and Gloriana. AC/DC won the Top Boxscore Award for its three sellout shows at Sydney’s ANZ Stadium, while Dane Cook took home the Top Comedy Tour Award.
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Legendary rock group Rush was also named the 2010 Billboard Legend Of Live at the ceremony, and Jack Johnson took home the Humanitarian Award, which was supported by Brita FilterForGood. Yo Gabba Gabba Live! was given the Creative Content Award.
Live Nation Entertainment led the industry-related awards by being named the year’s Top Promoter. C3 Presents won Top U.S. Independent Promoter, T4F was named Top International Independent Promoter, Creative Artists Agency was named the Top Agency, and Front Line Management Group won Top Manager.
In addition to the Billboard Touring Awards, the Billboard Touring Conference, presented by ShowClix in association with Music Networx, had record attendance this year. Country duo Sugarland delivered a keynote Q&A on Thursday afternoon.
Sugarland Live Q&A: Thanks For Watching
Here is the list of Billboard Touring Awards winners:
TOP TOUR
U2 360
TOP DRAW
U2
TOP PACKAGE
Taylor Swift with Kellie Pickler and Gloriana
BREAKTHROUGH
Lady Gaga
TOP COMEDY TOUR
Dane Cook
TOP BOXSCORE
AC/DC
ANZ Stadium, Sydney
Feb. 18, 20, 22
TOP FESTIVAL
Download Festival
Donington Park, Castle Donington, U.K.
TOP ARENA
O2 Arena, London
TOP VENUE – UNDER 10,000 SEATS
Radio City Music Hall, NYC
TOP VENUE – UNDER 5,000 SEATS
The Colosseum at Caesars Palace, Las Vegas
TOP CLUB
9:30 Club, Washington, D.C.
TOP AMPHITHEATER
Hollywood Bowl, Los Angeles
TOP PROMOTER
Live Nation Entertainment
TOP INDEPENDENT PROMOTER (U.S.)
C3 Presents, Austin, Texas
TOP INDEPENDENT PROMOTER (International)
T4F, Sao Paulo, Brazil
TOP AGENCY
Creative Artists Agency
TOP MANAGER
Front Line Management Group
CREATIVE CONTENT AWARD
Yo Gabba Gabba Live!
CONCERT MARKETING & PROMOTION AWARD
Virgin Mobile Presents the Monster Ball starring Lady Gaga
HUMANITARIAN AWARD
Jack Johnson
EVENTFUL FANS’ CHOICE
Metallica
LEGEND OF LIVE
Rush