Deadmau5 Signs With CAA in All Areas
The producer will work with the agency on global touring, gaming and tech-focused efforts, among other opportunities.
Deadmau5 has signed with CAA for representation in all areas.
The Canadian electronic music producer will work closely with CAA on his future endeavors, including global touring, gaming and tech-focused efforts, among other opportunities.
“Deadmau5 has redefined the intersection of music, art, and technology, and we’re thrilled to be a part of his next chapter,” deadmau5’s agent at CAA, Ferry Rais-Shaghaghi, tells Billboard.
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Given deadmau5’s many projects across music, tech, art and beyond, his move to CAA was a function of the agency’s ability to offer opportunities with its other divisions in addition to live touring. The artist was previously represented by UTA, who he signed with in 2020.
Deadmau5 has a long list of accomplishments going back two decades. His debut album was released in 2005, and in 2011, he became the first electronic artist to play the mainstage at Lollapalooza. He’s since played major festivals including Coachella, Tomorrowland, Electric Daisy Carnival, Ultra Music Festival, Outside Lands, Creamfields UK, and Bonnaroo. In 2022, his set as Kx5 with Kaskade set a record for the biggest ticketed global headliner dance event of 2022, according to Billboard Boxscore.
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His catalog has 1.7 billion on-demand official U.S. streams where deadmau5 billed as the primary artist, according to Luminate. Hits including “Ghosts ‘n’ Stuff,” “Strobe” and the Kaskade collaboration “I Remember” helped introduce electronic music to mainstream audiences, with his music and live performances also infusing boundary pushing technology. His 2019/20 U.S. cubev3 tour, featuring production of his own design and implementation, ranked in the Top 10 of Pollstar’s top tours globally.
Meanwhile, his label, Mau5trap, has released music since 2007.
The artist, whose real name is Joel Zimmerman, is managed by Dean Wilson at Circuit Group/Seven20. His team also includes attorney is Dina LaPolt from LaPolt Law, P.C. and publicist Alexandra Greenberg at Falcon Publicity.
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