Travis Scott’s Streams & Sales Leap Following ‘Fortnite’ Virtual Concert
Scott's catalog drew 24.4 million streams on April 24, the same day he released new single "The Scotts" with Kid Cudi.
Buzz surrounding Travis Scott‘s April 23 virtual Fortnite concert, along with the premiere of his brand-new song, spurred streaming and sales gains for multiple tracks in the rapper’s catalog.
On April 24, the day after the concert, dubbed “Astronomical” — and the day that he released new single “The Scotts,” with Kid Cudi, at midnight ET, after it premiered during the set — Scott racked up 24.4 million U.S. on-demand streams of his songs (in both lead and featured roles), according to Nielsen Music/MRC Data. He drew 10.3 million streams on April 23, marking a 136% surge.
Of course, some of that gain can be attributed to the arrival of “The Scotts.” Still, subtracting streams of “The Scotts” on April 24, Scott’s prior discography earned 14.3 million streams that day, a still-hefty boost of 38%. Scott’s concert was repeated in-game on April 24 and 25.
As previously reported, “The Scotts” is in the running for the No. 1 spot on next week’s Billboard Hot 100, dated May 9.
Gains for Scott’s songs actually date to the concert’s April 20 announcement. If one compares his April 19 streams (5.5 million total) vs. those on April 24, minus “The Scotts” (14.3 million), Scott scored an even larger jump: 160%.
On the sales side, Scott’s catalog soared by 1,488% to 34,000 downloads on April 24, up from 2,000 on April 23. Subtracting “The Scotts,” his catalog still moved 4,000 downloads on April 24, a 69% gain.
Leading the way in streams of Scott’s songs other than “The Scotts,” 2018’s Billboard Hot 100 No. 1 “Sicko Mode” drew 2.2 million streams on April 24, up from 1.5 million on April 23. The song is one of five that Scott performed during the concert; in addition to “The Scotts” and “Sicko Mode,” he showcased his 2019 leader “Highest in the Room” (2.1 million, up from 1.5 million), 2018’s “Stargazing” (964,000, up from 524,000) and 2017’s “Goosebumps” (1.8 million, up from 1 million).
The Fortnite spotlight should also spur gains for Scott’s albums on next week’s Billboard 200, dated May 9. 2018’s Astroworld could earn 25,000 equivalent album units in the week ending April 30, per industry forecasters, which would likely send the set into the top 15, from No. 30 (17,000 units). 2016’s Birds in the Trap Sing McKnight will likely return to the top 50, from No. 120, with perhaps 13,000 units (up from 8,000).
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